Drive efficiency in your unified commerce operations
Monitor your unified commerce operations in real time and maintain control over customers, inventory, sales, pricing, discounts, and more across all your physical and online stores from your central headquarters.
What is Openbravo Commerce Central?
Openbravo Commerce Central is a retail back office solution that provides retailers with a command center for real-time management of their unified commerce operations. Manage customers and loyalty programs, products, prices, and promotions, and access detailed sales and inventory data to achieve more profitable operations and increase customer loyalty.
Key benefits
Unlock true personalization
by gaining a unified, real-time view of your customers across all channels, enabling tailored interactions and offerings.
Optimize assortment complexity
by streamlining the creation and maintenance of your offerings, and their subsequent assignment to various channels and retail touchpoints.
Enhance promotional effectiveness
by strategically targeting customers with a diverse range of promotions, driven by sophisticated application rules.
Foster customer satisfaction and loyalty
by offering a range of benefits, such as exclusive discounts, personalized offers, and loyalty rewards.
Key features
Explore the comprehensive suite of features of the Openbravo Commerce Central designed to streamline your unified commerce operations and deliver exceptional shopping experiences.
360º view of customers
Unified view of sales and inventory
Advanced discounting engine
Flexible item and assortment management
Unlimited price lists and price versions
Point-based tiered loyalty programs
Gift cards and coupons
Services management
Robust CRM and loyalty management
Get to know your customers better, tailor your marketing efforts, improve customer retention, and drive sales across various channels, stores, and retail touchpoints with the CRM and loyalty capabilities of Openbravo Commerce Central.
Register customers and access unified, real-time order history across all channels and retail touchpoints.
Set up tiered loyalty programs with earning and burning rules to accumulate and consume points.
Offer other options such as gift cards and coupons and integrate seamlessly with your existing CRM and loyalty systems.
Flexible catalog definition
Utilize a broad range of setup options for effortless configuration of products and services, reflecting the complexity of your assortments by channel, store and retail touchpoint.
Establish structured product hierarchies to organize your offerings effectively.
Leverage an unlimited number of characteristics such as color and size, along with attributes like serial number.
Manage multiple price lists in different currencies, accommodating VAT-inclusive or exclusive prices.
Enrich your product offerings by defining associated services, all guided by flexible eligibility and pricing rules.
Advanced discounting engine
Boost your promotional effectiveness and precisely target customers with our robust discounting engine, designed to handle the most complex discount and promotion types.
Utilize a diverse range of standard discount types, including fixed promotional prices, percentage or amount discounts, coupons, and more.
Configure discount priorities and application criteria by combining various options such as stores, customer groups, product categories, and price lists.
Take advantage of our existing discounts API to integrate it with external systems for seamless operations.
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