In-Store Restaurants Boost Customer Experience and Profits

Adding a restaurant to your store can significantly enhance the customer experience and increase foot traffic. Selecting the right restaurant point of sale (POS) solution simplifies the process.

Some retailers aim to elevate the shopping experience by creating comfortable waiting areas where customers can enjoy the brand’s lifestyle while awaiting their purchases. For instance, a bike shop might offer a café where customers can relax while their bikes are serviced. Others, like IKEA or Walmart, seek to make store visits more convenient and enjoyable.

In-store dining offers a unique and enjoyable experience that online shopping can’t match. When done right, it can encourage customers to spend more time and money in your store.

Testing the Waters …

Lululemon exemplifies this approach. The company initially drew customers to its stores by building a community around its yoga classes, then extended the social experience with a café in its new Chicago store, “Fuel.” Visitors now spend 16% more time in this store compared to other top-performing locations. Nordstrom’s flagship store in New York also integrates retail and dining seamlessly. It offers several upscale restaurants where customers can immerse themselves in the lifestyle. Additionally, customers can place orders while shopping by simply asking any salesperson, who can complete the transaction on the spot. This innovation requires flexible technology that can be easily customized and implemented.

How can technology serve you today?

In retail and dining, personalization, speed, and convenience are crucial. Restaurants are adopting technology to enhance the customer experience. Orisha Retail Chains’ omnichannel platform is ideal for retailers adding restaurants to their stores. It allows them to use the same solution for both retail and dining operations, simplifying maintenance and providing quick access to aggregated sales data. Cloud technology facilitates faster deployment, greater agility, and optimized IT costs, making it easy to replicate successful models in other stores after a pilot program.

Want to learn more? Discover how Orisha Retail Chains’ cloud-based POS solution can seamlessly integrate restaurant operations into your retail environment.