5 Effective Business Actions to Boost Your In-Store Revenue

Implementing in-store promotions with enticing offers cannot be left to chance. With a tech-savvy clientele with high expectations and a store that is increasingly digital, your offers must be perfectly aligned to spark consumer interest and foster loyalty.

1. Communicate with discernment

Boosting your in-store revenue requires a deep understanding of your target audience’s expectations. This is the key advantage of stores with a comprehensive and qualified customer database: you can launch targeted campaigns to engage, attract, and convert shoppers.

For instance, if you are the only store in your area offering a new collection from a popular brand, targeting customers who bought from this brand last season can significantly boost your store traffic. This strategy helps in building customer loyalty and increasing your in-store revenue.

Don’t forget that in-store communication is a powerful tool, so it’s essential to use clear, simple, and attractive displays. For instance, installing promotional screens in-store is an excellent way to market discounted or new products, or to suggest complementary items for purchase, thereby boosting cross-selling. The key is to inspire, contextualize your products, and spark desire!

2. Dramatize your store: Be bold and trendy!

Hosting events is a fantastic way to increase your in-store revenue. Seasonal activities should cater to customers year-round: Christmas, back-to-school, sports events, summer holidays, and more. Every season and event is an opportunity to spark your customers’ interest as they walk by your store.

Theatricalizing your store is ideal for:

⇨ Energizing your products and helping customers visualize their use. For instance, creating a camping display with mannequins allows you to showcase essential items (tent, stove, etc.) along with complementary products (clothing, accessories, etc.). This encourages customers to consider additional purchases.

⇨ Cross-selling increases the average basket size. A customer who comes in for a camping hat, for example, might leave with sunglasses, binoculars, and other accessories they hadn’t initially planned to buy.

⇨ Highlighting quality, technological, and innovative products instead of just the basics.

⇨ Foster dialogue. Enable your sales team to offer personalized product recommendations, improving the customer experience. Theatricalization is mainly a tactic to increase your in-store revenue. Thoughtfully select the products you showcase each season to captivate your customers!

3. Create seasonal corners with your partner brand

A discerning clientele expects to see fresh items on your shelves. In the outdoor or sports sectors, refreshing your product lines can be accomplished through collaborations with prestigious brands.

These unique offerings directly boost your in-store revenue, as you refresh your product lines and enhance in-store appeal with effective communication.

Additionally, you share the stock risk with your supplier partner. They manage the return of unsold items, share the inventory, and you earn a commission on sales. Both you and your partner are invested in attracting new customers and driving more in-store traffic.

Your collaborations can take various forms, such as developing new products or leveraging popular athletes. The key is to create a significant impact on your clientele to encourage purchases.

4. Create an in-store event

Rather than relying on traditional in-store promotions, it’s advantageous to create engaging events that entice customers to explore your products. Whether it’s summer or winter, showcase the superiority of your products through in-store demonstrations or by directly engaging with customers. You can offer workshops featuring a variety of products sold in your store, from ready-to-wear items to equipment. The objective? To boost your in-store sales by the end of the day, leaving your customers thoroughly satisfied.

Among the activities you can offer are yoga classes and a guided run with a professional, starting and ending at your store. The goal is to be both entertaining and to provide a unique experience that showcases your products. Additionally, why not incentivize purchases by offering a discount voucher for the product tested at the end of the experience?

5. Other key promotional activities not to forget

You have several possible in-store action levers, especially by developing original promotional activities:

• A gift card purchased by a satisfied loyal customer to introduce your products to a friend or family member (a potential future loyal customer),
• The loyalty card, offering discounts throughout the year and exclusive promotions for loyal customers,
• The personalized newsletter, etc.

6. Bonus: Have you considered digital communication?

To boost your in-store sales, have you considered digital communication? This powerful tool allows you to showcase your products during key events (holidays, summer, sales, etc.). You can implement strategies like SEA (search engine advertising), retargeting (displaying your products in ads on other sites via cookies), social media advertising, and more.

Digital marketing offers a cost-effective and impactful way to outshine your competitors. Don’t hesitate to introduce new products in your store; surprise your customers and build loyalty before your competitors can!

4 actions à mettre en place pour dynamiser l’activité de votre magasin spécialisé running :

1. Créez une vraie expérience en magasin en travaillant l’habillage de votre surface et en faisant évoluer vos références mises en avant au gré des actualités sportives locales, des saisons, de la météo ;
2. Investissez l’événementiel en étant présent sur les courses locales, en organisant vos propres rendez-vous de running et de découverte de produit ou de marque dans votre magasin ;
3. Spécialisez-vous sur des marques pour renforcer votre image d’expert, fidéliser vos clients et offrir une expérience d’achat optimale ;
4. Trouvez les bons partenaires locaux qui seront vos ambassadeurs, vos relais de communication et des alliés dans la mise en avant de vos offres exclusives.